Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Deepfake & AI-Generated UGC: New Fraud Signals to Watch
Influencer campaigns are facing an invisible adversary: synthetic personas and...
TikTok Elevates Songwriters with New Marketing Tools
A dedicated profile label and Music Tab give composers a permanent home for their catalog...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...
From Ads to Episodes: Why Brands Are Betting on Creator‑Led...
Social‑first formats now rival TV, forcing marketers to brief, fund, and measure...
Scaling With Micro‑Affiliates: Automate Approval &...
Micro‑affiliate recruitment is exploding around a promise: zero friction. Creators say...
Generative AI Adoption Surges for Video Creative
According to the Interactive Advertising Bureau’s (IAB) July 2025 Digital Video Ad...
Creative Asset Portal: Self-Serve Downloads for Affiliates
How many hours does your team spend fielding creative‑asset requests from affiliates...