A bedding company that started with one founder selling sheets at trade shows now has...
How brands pay influencers in multiple countries: contracts, tax...
The Friday the payouts were due A skincare brand is closing out a fall campaign with...
Why Brands Struggle to Recruit Active Affiliates
An affiliate joins your program, gets approved, and never sends a customer. Another...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
10 Rules of Viral TikTok Hooks – Real Brand Examples
According to our TikTok marketing report, 71% of TikTok users decide whether to keep...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
Social Media Integration: How to Align Your Strategy With Your...
Social media integration often starts with launching social accounts, linking to them...
How to Retarget Influencer Campaign Audiences After They...
Influencer marketing drives fast reach. A creator posts a video, comments flood in, site...
Why in-house marketing teams are turning to external support for...
Influencer marketing may be owned in-house, but that doesn't mean every part of it is...